It's all a bunch of hoopla. Hoopla, hoopla, hoopla. (Yes, that's a SpongeBob circa 2002 reference, if anyone else shares that type of nostalgia...) Or, at least, that's what everyone's new favorite reading platform, hoopla, is all about. Except for it's not just a bunch of hoopla, and it's actually a lot of free reading …